## COMPOSE SURVEY ## -------------- Syntax: Dont put '#' inside your questions, Here '#' is using as the key for seprating the fields use '*' infront of the line for ignoring that line Question number should not be duplicated - all questions will sort as per this number A question must be in a single line, multi line questions will not be acceptable *WARNING: DONOT MAKE ANY ALTERATION UNLESS YOU KNOW HOW TO MODIFY THIS FILE, ANY ERROR IN THIS WILL EFFECT SURVEY PROGRAM ** ------------------------------------------------------------------------------------------------------------------------------** ** QUESTIONS ** FORMAT: TAG # ORDER # SCALE OPTION # QUESTION [QUESTIONS] QST# 1#SCALE1# Ability to control the time of day that the message is delivered QST# 2#SCALE1# Ability to control the days of the week that the message is delivered QST# 3#SCALE1# Ability to target list of consumers, e.g. consumer lists QST# 4#SCALE1# Ability to focus selectively on specific target audience QST# 5#SCALE1# Ability to reach people in home QST# 6#SCALE1# Ability to reach people out of home QST# 7#SCALE1# Ability o deliver contacts physically close to the purchase event QST# 8#SCALE1# Ability to selectively target small areas, e.g. postcode sectors QST# 9#SCALE1# Ability to target by region or city QST#10#SCALE1# Ability to provide additional information interactively and instantly QST#11#SCALE1# Ability to deliver detailed messaging, e.g. descriptions, pricing, etc. QST#12#SCALE1# Ability for consumer to retain or access message for later review by self or others QST#13#SCALE1# Ability to place messages in an editorially relevant environment QST#14#SCALE1# Ability to build maximum channel reach quickly, e.g. within a week QST#15#SCALE1# Ability to deliver heavy frequency within a week if desired QST#16#SCALE1# Ability to create or rotate creative messages quickly QST#17#SCALE1# Ability to capture consumer data, e.g. address or cookies QST#18#SCALE1# Ability to support co-branded partnerships QST#19#SCALE1# Ability to lend values of vehicles (e.g. fashionable/ laddish/ innovative) to advertiser brands QST#20#SCALE2# Please indicate how quickly you think consumers forget and advertising message from each of the
          following sources after they have seen or heard advertising or information on a single occasion. [END] ** ------------------------------------------------------------------------------------------------------------------------------** ** CHANNEL ** FORMAT: TAG # ORDER # CHANNEL [CHANNEL] CHANNEL# 1# Television Advertising CHANNEL# 2# Interactive Television Advertising CHANNEL# 3# Products appearing or being used in a TV program or cinema film CHANNEL# 4# Cinema Advertising CHANNEL# 5# Radio Advertising CHANNEL# 6# National Newspaper Advertising CHANNEL# 7# Regional or Local Newspaper Advertising CHANNEL# 8# Magazine Advertising CHANNEL# 9# Reviews of recommendations in the media CHANNEL#10# Free magazines produced by companies for their customers CHANNEL#11# Loose inserts in Newspapers and Magazines CHANNEL#12# Internet Advertising (e.g. Banner Advertisements) CHANNEL#13# Websites for Brands and Companies CHANNEL#14# Emails sent to you by companies that advertise products CHANNEL#15# Mobile Phone text messages sent to you that advertise products CHANNEL#16# Posters and Outdoor Advertising CHANNEL#17# Advertising on Public Transport (e.g. bus, train) CHANNEL#18# Information from help lines that you call CHANNEL#19# Mailings and Letters sent to you at home CHANNEL#20# Sponsorship of Event(s), Sports Team or Sports Tournament(s) CHANNEL#21# Sponsorship of a TV Program CHANNEL#22# In-store Advertising Materials and Displays CHANNEL#23# In-store Examination of Products CHANNEL#24# Price Promotions, Special Offers and Coupons CHANNEL#25# Free Samples CHANNEL#26# Recommendations from Friends and Family CHANNEL#27# Recommendations from Professionals/Experts CHANNEL#28# Advertising on Web Portals (e.g. Yahoo, Rediff, etc.) CHANNEL#29# Internet Search Results CHANNEL#30# Phone Books Advertising CHANNEL#31# Taxi On-board Advertising CHANNEL#32# Advertising on Video Walls or Electronics Boards CHANNEL#33# Truck Mounted Advertising Structures CHANNEL#34# On Campus Publications Advertising (e.g. University Newspapers or Magazines) CHANNEL#35# Classifieds Advertising CHANNEL#36# Advertising in In-Flight Magazines CHANNEL#37# Duty Free or Airport Magazines CHANNEL#38# Advertising in Shopping Malls CHANNEL#39# In-Flight TV CHANNEL#40# Supermarket Trolleys or Shopping Carts [END] ** ------------------------------------------------------------------------------------------------------------------------------** ** OPTION GROUP ** FORMAT: TAG # ORDER # QPTION [OPTION] SCALE1#1# Excellent SCALE1#2# Very Good SCALE1#3# Good SCALE1#4# Fair SCALE1#5# Poor SCALE1#6# N/A SCALE2#1# Very Quickly SCALE2#2# Quite Quickly SCALE2#3# Neutral SCALE2#4# Quite Slowly SCALE2#5# Very Slowly SCALE2#6# No Experience [END] ** ------------------------------------------------------------------------------------------------------------------------------** ** END OF FILE ** ------------------------------------------------------------------------------------------------------------------------------**