PARC’s Omnibus is a Multi Client shared Research vehicle scheduled to
run in October, 2012
 
Omnibus is a multi-client shared research vehicle targeted to the general
public. It’s a classic, proven research instrument allowing comparison over
time. The survey is a fast, cost effective and reliable way of obtaining
information about the total population or your targeted audience. Although
the vehicle is shared, the results from your questions are confidential and
only available exclusively to you

PARC will release July wave of Omnibus tracking survey for which we will appreciate
confirmation from your end on or before 23rd September
 

Why PARC’s Omnibus?

  • Robust Sample Size
  • A probability random sample
  • High Response Rate
  • Reliable Data Output based on rich experience in the Arab World
  • Advice on Questionnaire Design
  • Face to Face Methodology
  • Computer Aided Telephonic Interviews (CATI) available for Telebus
  • Competitive Pricing per sample
 

Who is interviewed?

Adults aged 15 years -64 years representative of total population
excluding housemaids and laborers

Markets Covered:

UAE, Saudi Arabia, Kuwait, Bahrain, Oman, Qatar,
Lebanon, Egypt, and Jordan

Country Sample Size Coverage Within Each Country
OMNIBUS / TELEBUS
U.A.E. n = 1000 All Seven Emirates
K.S.A. n = 1200 Seven Main Urban Centers
Kuwait n = 800 Six Governorates
Bahrain n = 500 Manama
Oman n = 500 Greater Muscat
Qatar n = 500 Doha
Lebanon n = 1200 Urban & Sub-urban Centers
Egypt n = 1200 Alexandria & Cairo

Jordan

 n = 800 Amman

 

Schedule:

PARC’s Omnibus is conducted on a bi-monthly basis

OMNIBUS SCHEDULE FOR Y2012 Oct 2012
Closing date for confirmation 23 - Sept
Fieldwork: Start 01 - Oct
End 22 - Oct
Statistical report 29 - Oct


Methodology:

Face-to-Face interviews with consumer in their household & Computer Aided
Telephonic Interview (CATI) available for Telebus

Kind of Data:

 

It can investigate issues such as:

  • Category penetration & brand market shares
  • Brand usage
  • Frequency of usage
  • Purchase
  • Perception and image measurements etc…
  • User profile

Deliverables:

 

Statistical tables analyzed by the following socio-economic factors:

  • Gender, Ethnic Group, Age, Income, Area, Education and Occupation
  • Reporting – according to client requirement using advanced statistics
  • A presentation of the results adapted to your concern & a report that will highlight the key points of your study

Costs:

 

Costs are highly competitive for robust sample size and are related to:

  • Sample size
  • Area
  • Number and structure of questions included in the survey
  • Type of Analysis (optional)

What is included in the Price?

  • Advice and help in designing the module
  • A report with frequency counts and your variables cross-tabulated with the standard variables
  • Data on a CD or by email
 
To find out how Omnibus-PARC can help your business, or to gain access to the data,
please contact:
   
M S Umar

Marketing Director
Pan Arab Research Center
P. O. Box: 14680 DUBAI - UAE
Mob: +971-50-5593945
Tel: +971-4-453 4714
Fax: +971-4-334 4456
Email: umar@parc.ae / marketing@parc.ae
www.arabiandemographics.com

 
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