TGI
(Target Group Index) is a global network of single-source market research
surveys providing invaluable, comparable consumer insights for over 70
countries across 6 continents. TGI offers an extensive and flexible range
of solutions to meet your marketing needs. For example, TGI can help in
determining & understanding :
- Who are your consumers
(demographics + Psychographics)
- How your customers think
- What drives customer choice
- What you need to know when launching a new product
- Your ideal marketing partners
- How your brand could enter a new territory |
TGI
Deliverables - TGI also delivers the following, making it a truly
Single Source survey:
Category / Brand - TGI covers ;
- Over 18 Sectors
- 400 Product categories
- 5000 Brands
Psycho-graphics
Demographics
- Comprehensive Socio-Economic profile data
Time Diary
- Daily Activities reconstruction using a comprehensive
time diary
Media Exposure
- Media Consumption: Print media, TV, Radio,
Cinema, Internet and Outdoor
- Frequency, Recency and Intensity of reading
Daily Newspapers, Weekly & Monthly magazines by Publication title
& Topics of Interest for Press
- Frequency, Recency and Intensity of viewing
TV & Radio listening by time segments and visiting websites
- Recall of outdoor advertising by type
Powerful analysis software - A
central element of the TGI proposition is a specially developed suite
of analysis software enabling subscribers to conduct powerful analyses
for themselves, ranging from simple cross-tabulations to complex multivariate
segmentations of car owners according to factors of relevance.
Market Overview
Objective: Essential market insights to help expand
into a new category or territory
- Evaluate the opportunities for expanding your
brand into new markets
- Facilitate market evaluation - gain a broad understanding
of market dynamics and your potential customers
- Gain insight on your potential new customers
- Evolve your marketing strategy through further
knowledge of:
- The size of the market
- The demographic profiles
- The trends over time
- Who the leading players are
Brand Scenario
- Objective: Learn about the key
models, makes and brands driving the category, in terms of users and
positioning
- Gain an overview of the makes and brands landscape
to help steer your marketing strategies
- Evaluate which consumer groups offer the best
opportunities
- Predict what might happen in the future - appreciate
how makes and brands have performed over time
- Understand the motivations behind makes and brand
choice - identify the key attitudinal themes that differentiate users
- Refine your approach - identify the key attitudinal
differences and similarities between users of competing makes and brands
Owners and Users Profiles
Objective: A better understanding
of existing and potential customers
- Engage your customers on a more personal level
- Ensure the personality of your makes and brand
correlates with the lifestyles of its owners and users
- Tap into your customers' interests - understand
their favourite newspaper sections, music, films and TV programmes
- Develop marketing strategies that are relevant
to your customers - get a grip over what motivates them
- Identify interesting sponsorship opportunities
that exist for your target audience
- Get a comprehensive picture on your customers'
lives and attitudes
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