PARC OMNI

PARC’s Ramadan Omnibus Package in KSA

PARC is pleased to offer you a special fast turnaround Ramadan tracking Omnibus survey.

Ramadan Omnibus Package
Pre Ramadan	During Ramadan	Post Ramadan
One week Fieldwork 9th Jul till 15th Jul	One week Fieldwork 6th Aug till 12th Aug	One week Fieldwork 12th Sept till 18th Sept
N=1200	N=1200	N=1200
Delivery of data within 72 working hours after each wave

The special package aims to provide you a window into determining change in advertising awareness, brand perception and monitor perceived message of advertising*.

*Clients may still opt for 1 or 2 waves instead of all the waves.

Why Parc’s Omnibus

Robust Sample Size
A probability random sample
High Response Rate
Reliable Data Output based on rich experience in the Arab World
Advice on Questionnaire Design
Computer Aided Telephonic Interviews (CATI) available for Telebus
Competitive Pricing per sample. Priced on a per question basis.
Cost structure allows scalability – if you want more features you can add them at for an additional cost – full service research can be provided.
Fast Turnaround – your results within 72 hours.
Ongoing weekly surveys conducted

Kind of Data

It can investigate issues such as:

Change in advertising awareness during Ramadan
Monitor brand perception & image pre and post Ramadan
Perceived message of advertising post Ramadan
Category penetration & brand market shares
Brand usage
Frequency of usage
Purchase
User profile

Looking forward to receiving in your questions and research brief. Should you require detailed overviews on any topic please feel free to let us know.

For more contact details on PARC Omnibus contact: M.S. Umar (umar@parc.ae)

PARC U.A.E	+97144534714
PARC Jeddah	+96626517405
PARC Kuwait	+96522450940/1
PARC Bahrain	+97317261124
PARC Lebanon	+96611491406
PARC Egypt	+20233044722
PARC Oman	+96824702103
PARC Qatar	+97444762441/446
PARC Jordan	+96265514649

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