Ramadan Omnibus is a Multi Client shared Research Vehicle
scheduled to run in the Holy Month of Ramadan.
 
The Ramadan Omnibus aims to provide you a window into the lives of your consumers in this holy month characterized by Simple Eating, Family Reunions, and entertainment with increased devotional practices. The holy month of Ramadan unites all Muslims in fasting, feasting, worship and prayer. It is a time for contemplation, spirituality and brotherhood.

Omnibus is a multi-client shared research vehicle targeted to the general public. It’s a classic, proven research instrument allowing comparison over time. The survey is a fast, cost effective and reliable way of obtaining information about the total population or your targeted audience. Although the vehicle is shared, the Results from your questions are confidential and only available exclusively to you.

PARC will release Ramadan wave of Omnibus tracking survey for which we will appreciate confirmation from your end on or before 8 August 2011

 

Why Parc’s Omnibus?

  • Robust Sample Size
  • A probability random sample
  • High Response Rate
  • Reliable Data Output based on rich experience in the Arab World
  • Advice on Questionnaire Design
  • Face to Face Methodology
  • Computer Aided Telephonic Interviews (CATI) available for Telebus
  • Competitive Pricing per sample
 

Who is interviewed?

Adults aged 15 years -64 years representative of total population excluding housemaids and laborers

Markets Covered:

UAE, Saudi Arabia, Kuwait, Bahrain, Oman, Qatar, Lebanon, Egypt, Jordan and Syria

Country Sample Size Coverage Within Each Country
OMNIBUS
(Face to Face)
 TELEBUS
(CATI)
U.A.E. n = 1000 n = 1000 All Seven Emirates
K.S.A. n = 1200 n = 1200 Seven Main Urban Centers
Kuwait n = 800 n = 800 Six Governorates
Bahrain n = 500 n = 500 Manama
Oman n = 500 n = 500 Greater Muscat
Qatar n = 500 n = 500 Doha
Lebanon n = 1200 n = 1200 Urban & Sub-urban Centers
Egypt n = 1200 n = 1200 Alexandria & Cairo
Syria n = 1000 n = 1000 Damascus, Alepo & Homs

Jordan

 n = 800 n = 800 Amman

 

Schedule:

Parc’s Omnibus is conducted on a bi-monthly basis

OMNIBUS SCHEDULE FOR Y2011 RAMADAN OMNIBUS 2011 * October 2011 December 2011
Closing date for confirmation 8- Aug 06- Sept 01- Nov
Fieldwork: Start 13 - Aug 14- Sept 14- Nov
End 27 - Aug 13-Oct 12- Dec
Statistical report 4 - Sept 24- Oct 20-Dec


Methodology:

Face-to-Face interviews with consumer in their household & Computer Aided Telephonic Interview (CATI) available for Telebus

Kind of Data:

It can investigate issues such as:

  • Category penetration & brand market shares
  • Brand usage
  • Frequency of usage
  • Purchase
  • Perception and image measurements etc…
  • User profile

Deliverables:

Statistical tables analyzed by the following socio-economic factors:

  • Gender, Ethnic Group, Age, Income, Area, Education and Occupation
  • Reporting – according to client requirement using advanced statistics
  • A presentation of the results adapted to your concern & a report that will highlight the key points of your study

Costs:

Costs are highly competitive for robust sample size and are related to:

  • Sample size
  • Area
  • Number and structure of questions included in the survey
  • Type of Analysis (optional)

What is included in the Price?

  • Advice and help in designing the module
  • A report with frequency counts and your variables cross-tabulated with the standard variables
  • Data on a CD or by email
 
To find out how Omnibus-Parc can help your business, or to gain access to the data,
please contact:
   
M S Umar
Tel: +9714-4534714
Fax: +9714-3376696
Email: umar@parc.ae / marketing@parc.ae
Website: www.arabiandemographics.com