TGI
can help in determining and understanding:
- Who are your consumers (demographics & Psychographics)
- How your customers think
- What drives consumer choice
- What you need to know when launching a new product
- Your ideal marketing partners
- How your brand can enter a new territory
- Segmenting the consumers
- Targeting them (TV, Press , Radio, Internet,
Outdoor & others)
TGI Arabian Releases:
- TGI Kuwait (n=3000)
- TGI UAE (n=5000)
- TGI Saudi Arabia (n=7000)
- TGI Egypt (n=6000)
- TGI Bahrain (n=1500)
- TGI Qatar (n=2000)
- TGI Lebanon (n=4000)
- TGI Jordan (n=3000)
- TGI Syria(n=3000)
- TGI Algeria (n=2750)
- TGI Morocco (n=3000)
TGI Niche Studies
- TGI Net
- TGI Cars
- TGI Premier
- TGI Banks
- TGI Sports
TGI Deliverables
- TGI delivers the following, making it a truly Single Source survey:
Category / Brand - TGI covers:
- 18 Sectors
- 400 Product categories
- 5000 Brands
Psychographics:
- Lifestyles (300+ statements on a 5 degree scale)
- Attitudes
Demographics:
- Comprehensive Socio-Economic profile data
Time Diary:
- Daily Activities reconstruction using a comprehensive
time diary
Media Exposure:
- Media Consumption: Print media, Online Print
Media, TV, Radio, Cinema, Internet and Outdoor
- Frequency, Recency and Intensity of reading
Daily Newspapers, Weekly & Monthly magazines by Publication title
& Topics of Interest for Press
- Frequency, Recency and Intensity of viewing
TV & Radio listening by time segments and visiting websites
- Recall of outdoor advertising by type; Print and Outdoor tracking integrated
Powerful analysis software
- A central element of the TGI proposition is a specially developed suite
of analysis software enabling subscribers to conduct powerful analyses
for themselves, ranging from simple cross-tabulations to complex multivariate
segmentations according to factors of relevance.
Market Overview
- Essential market insights to help expand into
a new category or territory
- Evaluate the opportunities for expanding your
brand into new markets
- Facilitate market evaluation - gain a broad
understanding of market dynamics and your potential customers
- Gain insight on your potential new customers
- Evolve your marketing strategy through further
knowledge of:
- The size of the market
- The demographic profiles
- The trends over time
- Who the leading players are
Brandscape/Mediascape
- Gain an overview of the brand and media landscape
to help steer your marketing strategies
- Evaluate which consumer groups offer the best
opportunities
- Predict what might happen in the future - appreciate
how brands have performed over time ; how media have performed over
time
- Understand the motivations behind brand choice
- identify the key attitudinal themes that differentiate brand users
- Refine your approach - identify the key attitudinal
differences and similarities between users of competing brands
User 360 degree perspective: and Targeting
them
- A better understanding of existing and potential
customers
- Engage your customers on a more personal level
- Ensure the personality of your makes and brand
correlates with the lifestyles of its owners and users
- Tap into your customers' interests - understand
their favorite newspaper sections, music, films and TV programs
- Develop marketing strategies that are relevant
to your customers - get a grip over what motivates them
- Identify interesting sponsorship opportunities
that exist for your target audience
New Enhancements
- Cross Media Planning Module & Strategic Digital media planning suite
- Understand Internet Incremental Reach Over Other Media Vehicles
- Readership Survey Questionnaire integrated and Press Media Optimization
- TV Programs
- Outdoor Media tracking
- Online Newspaper, Apps, Communication & Internet, Smartphone, lifestyles and many more..
|