Welcome to the 'Retirement' survey.

Thank you for taking the time to participate in
and contribute to the survey.

The purpose of this survey:

A key component in Compose is the expert input from agency planners. We need your professional insights on the properties of each of the 40 channels included. The purpose of this survey is to capture these insights.

Why is this necessary?

Media decisions are often influenced by tactical factors. Planners may want to reach consumers at a particular time of day, for example, or while they are out of home. You will help us understand the power of channels to do these things.

When all the expert panel responses have been collected we will pool the responses to form the system defaults. We will also make available to each agency the combined responses from its planners alone.

How to complete the survey?

Every question takes the form of a five-point verbal scale, which asks you to rate each channel against each tactic. For each channel and tactic combination, please click on the answer that best describes your opinion. Please consider the questions carefully. You may find some of them easier to answer for some channels than others.

Please consider the 'typical' ability of each channel to deliver against each tactic. We want to capture your views about channels' general abilities rather than what they might achieve in unusual circumstances.

If you feel that you cannot give a response to a particular question, please tick N/A (Not Applicable). If you need to amend an answer, it is possible to go back and make changes.

There are 20 question screens. The survey should take approx. 45 minutes in total to fill in. If possible, please complete the survey in one session; however it is possible to leave the survey at any time and return later by using the original link. All answers you have given up to that point will be preserved. Use the same email id to log in again.

If you have any questions about this survey, please contact Meenakshi Khanchandani (meenakshi@arabresearch.com).

The closing date for your responses is 16th may 2008.

Thank you in advance for your participation.